I was tasked to expand my role to include Universal Kids as acting Creative VP. I transitioned the then existing ‘Sprout” brand into “UniversalKids” complete with a brand logo change and cross-platform creative overhaul. I recruited and hired senior design staff and redesigned the creative process flow. I redirected budget spending and brought more brand projects in- house creating and agency model with existing and new talent.
Be Present
Promo
Be Present was part of our Holiday Campaign. The ultimate gift at the holidays is to put your phone and computer down and “Be Present” for your kids and family. We loved this message because it resonated with both parents and kids…the double meaning resonated with our audience we received many positive compliment via social media.
Dino Rawr
Promo
All kids love Dinosaurs, with our robust programming slate we wanted to bring kids excitement to this beloved kids subject. This creative disrupted our air, acting as a true stunt, while tuning into kids playing out their best dinosaur characters!
Camp Plays /
S'more
Promo
We take our favorite characters from our shows and send them to camp together! We put a craft spin on the execution to make the look and feel tangible to kids. This concept created an environment for kids to see our characters in a familiar world to THEM during the summer camp!
Trolls
Promo
We didn’t need to explain Trolls! By using the GO-GO’s “we got the beat” we tapped into the amazing music associated with Trolls to make these fun spots that celebrated this fantastic programming, the UniversalKids brand and a well known movie that kids love.